Already this week, with the support of the Latvian financial service company AS DelfinGroup, more than 200 young individuals from all over Latvia will start free training with the purpose to acquire new digital skills and increase their competitiveness in the labour market. The training course Learn the industry: digital marketing will take place in hybrid form, thus providing an opportunity to acquire knowledge for a wide group of interested people across Latvia.

The training is organised by the social enterprise and youth opportunities platform Visas Iespējas and the organisation Delve, with the aim to promote the successful integration of young people into the work environment - especially those, who would not otherwise be able to participate in such training due to material constraints, their location or other circumstances. There’s been high interest in the training - more than 350 young people from more than 30 cities of Latvia have applied.

“The remote learning format is the future, and the current situation has shown that many companies, government and educational institutions are ready and able to work productively in this way. We are the ones, who want to take a step towards the future and help young people adapt to changes and requirements in the Latvian labour market - and this is just the beginning!” says Gustavs Mārtiņš Upmanis, the founder of Visas Iespējas.

“Training provides youngsters with the opportunity to acquire knowledge valued in today's labour market, increasing their chances of finding a job, including the opportunity to work remotely. These competencies are not only valuable in the context of the Covid-19 situation, they also provide new job opportunities for young people in regions where suitable job opportunities are more limited,” explains Ivars Lamberts, Management board member of AS DelfinGroup. “AS DelfinGroup, as a socially responsible company, actively participates in building a sustainable society, providing opportunities for people and promoting inclusion, diversity, equality and prosperity and that is incorporated in our Social Responsibility Guidelines as well. We are certain, that by giving the youngsters knowledge and skills today, the whole society will benefit in the long run, therefore we intend to support initiatives like this in future .”

The course Learn the industry: digital marketing offers free training for young people aged 16 to 24, providing the necessary knowledge and practical skills to work in one of today's most promising industries - digital marketing. The classes will be conducted by graphic designer and videographer at Gamechanger Audio Alise Golovacka, and many experienced specialists from Latvia and abroad will participate as guest lecturers - social network manager and content creator from Swiss Post Sarah Belgacem, influencer and video content creator Edgars Feščenko (Fresh), digital strategist Aniel Bhaga, creator of the digital community EcomHub Gustavs Gotauts, and other experts of digital marketing. During the course of the month, young people will learn about digital marketing, social media analytics tools, preparing videos and stories, as well as social network management and graphic design. Great emphasis will be placed on practical knowledge and working in small groups, when developing marketing strategies for various start-ups. The youngsters will present the final work to the jury, who are also potential employers, so presentation of the work may result in real job offer after the training.

To learn more about the training programme visit Visas Iespējas website: ej.uz/digitala-marketinga-apmacibas

About AS DelfinGroup

AS DelfinGroup is a licenced technology-based financial services company that was established in 2009 and operates under the brand names Banknote and VIZIA. The company continuously develops and offers consumer and pawn loans, loans developed for senior citizens, Buy now pay later loans (BNPL loans), as well as sale of pre-owned goods both online and at more than 90 branches across Latvia. On average, 35,000 thousand loans are issued every month and serviced by the professional team of more than 270 AS DelfinGroup employees. The company has a total of over 400,000 registered customers. Since 2014, AS DelfinGroup has been known on the Nasdaq Riga Stock Exchange as a bond issuer and since 2021 as a share issuer on the Baltic Main List. The company’s IPO in 2021 was the largest in the history of Latvia in terms of investor activity having attracted almost 6000 new shareholders. The company regularly pays dividends to its shareholders. In 2020, the company's net loan portfolio grew to EUR 34.6 million, while its EBITDA reached EUR 9.3 million, with profits before income tax for dividends EUR 4.65 million. The company’s sustainability is based on focused corporate governance, fintech innovation, responsible lending, financial inclusion and facilitating the circular economy. The company has been profitable every year since 2010.

About Visas iespējas

Visas iespējas is a social enterprise, a youth platform that gathers information to help young people realise their potential. In addition to the activity of the platform, various events and training sessions are regularly carried out with the aim of bringing the youth together with the company, as well as representatives of various organisations and the opportunities they offer. Every month, the platform has more than 10,000 visits from the youth throughout Latvia, as well as more than 150 non-governmental organisations are registered on it, which actively post various opportunities of relevance to young people. The main goal of Visas iespējas is to create and develop a platform where young people, regardless of their interests and financial opportunities, are able to find suitable opportunities, thus developing their potential. In September 2021, the platform was expanded, opening a similar platform with partners in two more countries - England and North Macedonia.

For further information, please contact:
Kristaps Bergmanis,
AS DelfinGroup Management Board Member
Tel: +371 26189988
E-mail: [email protected]